A radical new way to take control

Every time you buy a product or service, you know what it costs and you and have a fair idea of its quality. But what environmental impact does it have?

We currently buy things blind to their environmental cost. myEcoCost will solve this issue – with a swipe of your "myEcoCost" card.

Providing a near-real-time update of your impact each time you buy, it puts your footprint at your fingertips.

The power is in your pocket

Every time you buy something an environmental impact has been created. Every time you buy something sends an "acceptance" signal to the businesses that provided that product.

This is the powerful message behind Leonardo di Caprio's documentary "Before the Flood". Read on to understand the fundamental flaw in the system and how it can be solved.