The Consumer wants to change

According to the Pew Research Centre, a global median of 51% say climate change is already harming people around the world, while another 28% believe it will do so in the next few years. Two-thirds believe people will have to make major lifestyle changes to combat climate change.
[Source pewresearch]

The European commission found that most Europeans would be prepared to change their purchasing habits and buy more environmentally-friendly products, but many feel they lack information and distrust manufacturers' environmental claims.

Likewise, the World Business Council found that while consumers are increasingly concerned about environmental issues, this does not often translate into sustainable consumer behaviour because of conflicting priorities and scepticism.
[Source WBCSD]

It’s clear the consumer is willing to make sustainable choices, but, due to lack of sufficient information, doesn’t necessarily know how to make a good purchasing decision.

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Helping consumers make sustainable choices.